Shop Window Design L'optique

-Project:
Design.
-Category:
Product design.
-Country / Region:
Romania / Bucharest.
-Year:
2020.

Description:
Usually, the way glasses are presented in the shop window comes down to simple metal holders, holders that are also used indoors, together with prints and posters of brands or models wearing glasses.
The brands are presented more than the frames, that's why we didn't want to draw attention to the glasses, not to the brands, so we discussed with the client the proposal not to put companies or advertisements in the window.
The concept started from the way the glasses frames are mounted, the fastening system of the frame arms. Thus we came to the idea of making wooden arms connected with metal plates. The lighting is done with led strip placed behind the wooden arms in a milled channel, the lighting of the glasses is hidden and thus the frames are surrounded by light.
The white background is used to make the light as diffuse as possible and to highlight the glasses, therefore it has vertical milling for each frame, the whole presentation piece is actually a "lamp" surrounding the glasses on a white background.